Answer the Public pulls the questions people are asking (and a few other types of queries) from Google’s autocomplete results. It’s super useful for generating topic ideas.
SIDENOTE.
Answer the Public is a freemium tool. You can do two searches a day for free.
Google Keyword Planner is Google’s keyword research tool. Use it to generate keyword ideas based on up to ten seed keywords, or from a website or URL.
While Keyword Planner does have limitations such as a lack of absolute search volumes, it’s useful for finding keyword ideas that you might struggle to find using traditional keyword research tools.
Google Trends shows the popularity of a topic over time. Use it to catch and capitalize on trending topics, and avoid creating content about those with waning interest.
Keyworddit extracts keywords from Reddit. Just enter any subreddit (e.g., /r/bigSEO), and it’ll pull a list of keywords with estimated monthly search volumes.
It’s useful for finding topics that your audience are interested in, but that you may not have otherwise considered.
Here are some of the keywords it grabbed from the r/entrepreneur subreddit:
AlsoAsked.com scrapes the questions from Google’s People Also Ask (PAA) boxes. Use these to find subtopics and questions that might be worth answering in your article.
For example, if you were writing an article about “how to clean a coffee maker using vinegar,” you might want to answer questions like:
How much vinegar should you use?
How many times should you run vinegar through the coffee machine?
Keyword Surfer is a free Chrome Extension that shows estimated global and monthly search volumes for any query typed into Google. You can also see similar keywords and related terms in the sidebar.
This makes it easy for you to do keyword research and competitive analysis without leaving the SERPs.
SERPSim shows what your web page will look like in Google’s search results. All you have to do is enter your proposed title, meta description, and URL.
SERPSim will also tell you if your title and description are too long. You should fix these issues to avoid truncation in the search results.
Merkle’s Schema Markup Generator creates structured data markup in the JSON-LD format. Just select the type of Schema markup you want to generate (e.g., local business, FAQ, product, etc.), fill in the form, then copy and paste the generated markup onto your site.
Ahrefs’ SEO Toolbar is a Chrome and Firefox extension that shows Ahrefs’ SEO metrics right in the browser.
It also generates an on-page SEO report for the visited page with important elements such as the page’s title, meta description, word count, headers, hreflang tags, canonicals, OG tags, and more.
Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or web page.
It also shows the five most linked pages, most common anchor texts, the total number of backlinks and referring domains, and our proprietary Domain Rating (DR) and URL Rating (UR) scores.
It’s powered by the same industry-leading database as our premium tool. Some stats:
Scraper is a Chrome Extension that allows you to scrape data from any web page. It can be used for a variety of purposes, e.g., scraping link prospects from Google search results.
HARO is a free service that connects news sources with journalists looking for their expertise.
How it works: Journalists have questions. They need experts to answer them. HARO sends emails with those questions to subscribers. Anyone can respond and potentially become a source for these publications.
No matter whether you’re starting out or have an established site, it’s a great way to build authoritative links.
Google Search Console (previously Google Webmaster Tools) is a free service from Google that helps you monitor and troubleshoot your website’s appearance in their search results.
Use it to find and fix technical errors, submit sitemaps, see structured data issues, and more.
Screaming Frog is a desktop-based website crawler. It’s one of the most popular tools available for analyzing and auditing technical and on-page SEO issues.
With the free version, you can crawl up to 500 URLs.
GTMetrix analyzes the loading speed of your web pages. Alongside the performance score, it also shows actionable recommendations to make things load faster.
Google’s Mobile-Friendly Test checks how easily a visitor can use your page on a mobile device. It also identifies specific mobile-usability issues like text that’s too small to read, the use of incompatible plugins, and so on.
Where Goes? is a simple tool for checking redirect paths for any URL.
Just paste in a URL, and it’ll show both the type (e.g., 301, 302, etc.) and the number of redirects in the chain. You should minimize the number of unnecessary redirects because it slows down your website and contributes to poor user experience.
View Rendered Source is a Chrome Extension that shows how the browser has rendered a page’s original HTML into the DOM, including modifications made by JavaScript.
It’s a great tool for those who need to audit or troubleshoot JavaScript issues.
Generate hreflang tags to specify the language and geographical targeting of a webpage. Just add your desired URLs, select your target country and language, then click generate.
Ahrefs’ SERP checker shows the top 10 rankings for any keyword in over 170 countries.
For the first three search results, you’ll also see important SEO metrics like the number of referring domains, number of backlinks, estimated search traffic, etc.
Google Analytics is quite likely the most popular analytics tool out there. It gives you a whole range of data, which you can use to improve every aspect of your marketing.
Google My Business lets you manage how your business appears in Google Search and Maps.
Claiming and optimizing your GMB profile is likely the most important thing you can do in local SEO. According to Moz’s 2018 study, GMB is one of the top local ranking factors for both “snack pack” and organic results.
Whitespark’s Google Business Review Link Generator creates a shareable link that lets customers review your business with one click.
Since getting reviews on your Google My Business profile is crucial for local SEO, you should consider sharing this link via email, social media, and elsewhere to make the reviewing process as easy as possible.
Algoroo is a Google algorithm tracking tool. It allows you to see if there are any fluctuations in the Google SERPs, which can be an indication of a Google algorithm update.
Archive.org’s Wayback Machine shows how pages looked in the past.
This is useful for a variety of tasks. For example, if you’re doing broken link building, it is helpful to see what was originally on the dead page so you can replicate it.
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